Hello, my name is Bastian. I am an Account and Program Manager based in Munich. This is all about strategy, consulting, marketing, technology and digital trends.
The Blog has been cleaned up in 2016.
The aim of marketing is to know and understand the customer so well the product or service hits him and sells itself.Peter F. Drucker
You cannot bore people into buying.David Ogilvy
Marketing is no longer about the stuff that you make, but the stories you tell.
Marketing without data is like driving with your eyes closed.
Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov
A brand is no langer what we tell the consumer; it is what consumers tell each other.