Hello, my name is Bastian. I am an Account and Program Manager based in Munich. This is all about strategy, consulting, marketing, technology and digital trends.

Latest Thinking




  • The aim of marketing is to know and understand the customer so well the product or service hits him and sells itself.Peter F. Drucker
  • You cannot bore people into buying.David Ogilvy
  • Marketing is no longer about the stuff that you make, but the stories you tell.
    Seth Godin
  • Marketing without data is like driving with your eyes closed.
    Dan Zarella
  • Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov
  • A brand is no langer what we tell the consumer; it is what consumers tell each other.
    Scott Cook